What is a Community Manager?

I have been working in that role and function now for almost 18 months, yet it will be a very difficult job for me to define it. Why am I attempting to define it? Well, all my friends (the Non-geeks) keep asking me – what the hell is your job profile. Guys! Read this carefully and read it Very carefully – I am going to sincerely pour out my heart for you all here – yes I am awesome!

When understanding something, I have always found it useful to begin with the language. The Word “Community Manager” literally means someone who manages the community. So, what is a community? A Community is a ‘social group of any size whose members reside in a specific locality, share government, and often have a common cultural and historical heritage

For a company, a community is the pool of its customers, partners, suppliers, users, and can include Similar stakeholders (government, society, really!). What is important is that these entities are brought together to co-habitat a specific region. The members also depend on the strategic objectives and direction the company wants to move.

So a community manager is someone who manages this community for a company. Savvy?

What that means is that a community manager is an interface between the company and the community. It is the community manager that gets all the conversations done. He uses the social media tools and platforms to pitch the company’s perspective to the community and brings back ideas and feedbacks from the community to the company. He represents the company in the community and the community in the company. He is the one who balances the community’s welfare with the strategic objectives of the company.

In the present day world, where technology is being abstracted within daily life at a very fast pace resulting in almost instantaneous conversations; a community manager can make all the difference between a successful company and a not so successful company (lets avoid all negative speak). He would be the one creating opportunities, brands, and customer loyalty.

In my (not the very) next post, I will talk about some specific activities almost every community manager undertakes.

Take that huh!

Narutard: Alive by Raiko

I am addicted to Naruto since the last Fortnight. One of my favorite songs from the soundtrack is here. More soon.

Alive
Raiko
Naruto Best Hit Collection/4th Ending

dare datte shippai wa suru nda
hazukashii koto janai
kono kizu o muda ni shinai de
waratte arukereba ii

Everyone makes mistakes at times
It’s not something embarrassing
Don’t waste these scars
Keep on going laughing, and it’ll all be good

(more…)

Prelude

Home. Sweet Home. I am Back Home.

Two days. 48 Hours of solitude. Of missing my family Of working in an unknown city, managing an unconference alone comes to an end. The pleasure, the misery, the elation, the pain, everything. Everything.

This was my maiden trip without my family. My first Flying experience. I will document everything in this series of posts. I have a few ready and a few more to come. But this time I shall document my travelling experience completely.

But I am tired. I rested a lot. I prefer trains to flying. The experience is whoasome but yet, in a way, unfullfilling. But more of it more.

Food and sleep. Rest.

Soon, I shall bother you all with my recollections and my experiences. Reflections.

Adios. Have A Great Day/Night.

Kinshuk

Bidding Adieu

Two Years. Seven Hundred and Thirty One days. Seventeen Thousand Five Hundred and Twenty Hours. Over. The End.

I, today, stand at that juncture in one’s life whence one phase ends and a new one begins. Ancient Indian System divides the life of any individual into four phases: Brahmacharya (Student phase; implies Discipline), Grihasthashrama (living in the material world), Vanprastha (Retired from responsibilities) and Sanyasa (renunciation), each lasting a period of twenty five years. A students life ought to be that of self-discipline and a guided effort towards learning – Brahmacharya. It is this phase that I cross now and enter into the material world. Soon, I’d start working. Life will be so different then.

But, before I start running the rat race I want to take a pause. Stop and pen down my thoughts here. So that when I grow older, I can always return here and remind myself how I used to be as a student. More particularly the two years that were GBO.
(more…)

The Little Thatched Hut

Yesterday, I was travelling from my home at Indirapuram to Gurgaon, just after the heavy winds and the light drizzle that brought a much-needed respite from the heat and humidity of summers. The pleasant weather was a blessing after everything we delhites have to duffer from in the name of summer.

So, my route to Gurgaon was: Indirapuram-Delhi-Gurgaon. Now, when you travel to Delhi from Indirapuram you have to cross the river Yamuna (if you can still call it a river in this part of the land). Just as you approach Yamuna on the Nizamuddin bridge, there is a stretch of about 2 kilo meters of farmlands on the erstwhile riverbed of Yamuna. I love this stretch. It has a tranquility, a serenity to offer which I covet.

There is a little thatched hut there, just before the river starts, which I have observed quite regularly. I have seen its inhabitants work around the hut in the fields and make a living. In the nearby (makeshift) market at the entrance to the commonwealth village, I have seen them sell their produce. Their’s is a life I would want to live for some period of time – without haste, without rush, without the impeding tensions of the routine, fast-paced, urbane life.

(more…)



Warning: Invalid argument supplied for foreach() in /home/kinshuks/public_html/blog/wp-content/themes/PinkMyRide/footer.php on line 3